Tracking, Analytics and Data
Two tools, two numbers, and the meeting stops there. We install a data layer that ties ads, SEO, forms and revenue together.
Why this is blocking your growth
With GA4 misconfigured and marketing disconnected from revenue, you optimize surface metrics.
Coût de l'inaction : Budget decisions made on wrong numbers, and no way to connect ads, SEO and revenue.
You have this problem if…
- GA4 and GTM misconfigured, or no longer maintained
- Business conversions that are never tracked
- A manual Excel report rebuilt every month
The system we build
A reliable data layer that finally connects ads, SEO, forms and revenue: structured and maintainable GA4 and GTM, a tag plan centered on business conversions such as quotes, calls and meetings, executive dashboards readable without an Excel export, and data governance handed to your team.
Possible stack: GA4 · GTM · BigQuery · Looker Studio · Meta CAPI
Indicative timeline: 2 to 5 weeks depending on site and channel complexity
Expected result
Every channel and campaign readable in one dashboard, and budget decisions made on data instead of opinions.
For whom: Marketing and executive leadership · E-commerce · Acquisition teams
Cas d'usage : Tracking rebuild after a migration or redesign · Multi-channel attribution and true cost per lead · Executive reporting without an Excel export
Who this is not for
- The need stops at a dashboard.
- Nobody on the business side will own the events.
- The CRM stays out of scope, permanently.
What you will not have to do
- Rebuilding the same Excel report every month.
- Checking after every release whether tracking survived.
- Refereeing two tools that report two different numbers.
What you get
- 1
Tracking audit and documented tag plan
- 2
Structured, maintainable GA4 and GTM
- 3
Business events for quotes, calls, purchases and meetings
- 4
Executive dashboards tied to revenue
- 5
Data governance and handover to your team
Questions avant achat
Straight answers before you start Tracking, Analytics and Data.
Does your site actually attract the right clients?
8 pillars analysed in ~30 min: UX friction, tracking, acquisition opportunities and high-impact priorities. Free, no commitment.