Paid Advertising and Acquisition
Which euro of your ad budget actually returned? We connect every campaign to the sales pipeline, from the ad to signed revenue.
Why this is blocking your growth
Ad budget without reliable tracking or an aligned landing page means expensive leads and a frustrated sales team.
Coût de l'inaction : Budget burned on unqualified clicks, and acquisition cost drifting for lack of clean data.
You have this problem if…
- Ad budget with no reliable attribution
- Plenty of inquiries, few that qualify
- A landing page disconnected from the ad message
The system we build
Google, Meta and LinkedIn campaigns structured by intent, landing pages aligned to the message, conversion tracking through to the CRM covering qualified leads, meetings and sales, and weekly budget decisions made on cost per opportunity rather than cost per click.
Possible stack: Google Ads · Meta Ads · LinkedIn Ads · GTM · GA4 · CRM
Indicative timeline: Setup in 2 to 3 weeks, continuous optimization from week 4
Expected result
Acquisition cost under control, qualified inquiries landing in the CRM with their source, and budget moved every week toward the campaigns that build pipeline rather than clicks.
For whom: B2B mid-market companies · Premium e-commerce · Short and mid cycle services
Cas d'usage : High-value B2B lead generation · Premium e-commerce acquisition · Cart remarketing and nurturing · Scaling an offer that already converts
Who this is not for
- Monthly media budget is below 2 079 €.
- The goal is awareness, not inbound demand.
- The landing page will not change.
What you will not have to do
- Watching bids every morning.
- Explaining a cost per lead with no data behind it.
- Paying twice for the same conversion.
What you get
- 1
Structured Google, Meta and LinkedIn accounts
- 2
Landing page aligned to message and intent
- 3
Tag plan with offline conversions from calls, meetings and CRM
- 4
Weekly creative testing and iteration
- 5
CPA and ROAS reporting tied to the pipeline
Questions avant achat
Straight answers before you start Paid Advertising and Acquisition.
Does your site actually attract the right clients?
8 pillars analysed in ~30 min: UX friction, tracking, acquisition opportunities and high-impact priorities. Free, no commitment.